Shelton Powell: Why Most eCommerce Businesses Fail Before They Start
Serial entrepreneur Shelton Powell, founder of Cart Capital in Florida, is calling for stronger operational discipline and realistic expectations in the eCommerce industry.
The Problem With Building Alone
Florida, USA, Jun 27, 2026, ZEX PR WIRE — Too many entrepreneurs enter eCommerce expecting fast money and minimal effort. According to Shelton Powell, founder of Cart Capital, that mindset is why most fail.
“Most people fail in eCommerce not because the model doesn’t work, but because they try to build alone,” Powell said. He has spent years helping manage eCommerce operations across more than 150 brands through Cart Capital, an infrastructure company with over 40 team members.
Powell believes the gap between expectation and reality is growing. New business owners rush into online sales...
