Otavio Zerbini Examines Structural Shifts Reshaping the Creator Economy Ahead of 2026
As the creator economy moves toward 2026, digital entrepreneur Otavio Zerbini emphasizes a shift from platform-driven visibility to long-term structural fundamentals. He argues that creators who build owned assets, durable systems, and demand-driven monetization models will outperform those reliant on reach or algorithmic momentum. According to Zerbini, success will increasingly depend on ownership, positioning, and strategic execution rather than attention alone. While opportunities in the creator economy continue to expand, he cautions that outcomes are becoming more concentrated, rewarding creators who think and operate like businesses in an increasingly competitive landscape.
Miami, FL, United States, 13th Jan 2026 — As the creator economy approaches 2026, the forces determining creato...
