Breaking Boundaries: Digital Marketing & Metaverse Innovation
By Olena Fedas
Over the past seven years, I have led marketing teams in designing and implementing immersive brand activations within the Metaverse, primarily through the Decentraland platform.
My professional experience encompasses projects where digital innovation seamlessly merges with cultural relevance and clearly defined business objectives. I have overseen campaigns involving NFT launches, large-scale virtual events, and collaborations with philanthropic organizations. From these experiences, it is evident that the success of such initiatives relies on a precise purpose, a carefully crafted narrative, and rigorous technical execution. The Metaverse does not function merely as a novelty; rather, it represents a novel communication channel with its own logic and audience engagem...
