Nebula Brands – China’s native Amazon aggregator to challenge Thrasio in China
The Amazon marketplace roll-up play is getting even bigger. Since the beginning of 2021, Aggregators have raised another 7 billion dollars. Dozens of acquisitions are happening every week in major Amazon markets including North America, Europe, Japan, and India. Although Amazon has a very limited ecommerce presence in China, aggregators are building up interest in Chinese sellers given over 60% of products sold on Amazon are sourced from China.
Investors have been expecting Chinese aggregators to join the game given nearly half of third-party sellers on Amazon are from China. It would be a strategic play for a local aggregator to consolidate Amazon business in China given the country is famous for its global supply chain network. Recently, Nebula Brands, the first Chinese aggregator joi...